Rafael Lara

Professional with a degree in Marketing and E-Business from Instituto Tecnológico de Santo Domingo (INTEC), with experience in digital marketing, content strategy, and brand positioning. He has worked in roles ranging from Marketing Analyst to Digital Marketing Coordinator, contributing to campaign execution, content creation, and user experience improvement across digital platforms. His experience includes managing omnichannel marketing strategies, monitoring performance indicators such as ROI and CTR, and developing SEO/SEM-focused content. He is recognized for supporting brand growth through strategic digital communication, audience engagement, and data-driven marketing initiatives.